Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

From the manufacturer

The Next Generation of Bond Building

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHAMPOO

Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair. Lather, then rinse thoroughly

See it. Feel it. Believe it.

HERE’S WHAT YOU WILL LOVE

– Strengthens & Rebuilds Bonds

– 80% Less Breakage*

– 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

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Customer Reviews

4.7 out of 5 stars 5,689

4.6 out of 5 stars 756

4.7 out of 5 stars 6,280

4.5 out of 5 stars 14,318

4.7 out of 5 stars 4,706

4.7 out of 5 stars 1,988

4.6 out of 5 stars 2,222

Price

$26.00$26.00

$26.00$26.00

$24.00$24.00

$24.00$24.00

$24.00$24.00

$24.00$24.00

$26.00$26.00

HAIR TYPE

Processed, Color-Treated

Mature, Dry

Color-Treated

Blonde, Highlighted

Thick, Course, Curly

Thin, Fine, Wavy

Blonde, Highlighted

HAIR CONCERN

Damage, Split Ends, Breakage

Dryness, Dullness, Brittle

Fading, Damage, Breakage

Fading, Brassy, Dullness

Dry, Frizzy, Breakage

Dry, Dull, Lifeless

Damage, Brassy, Dullness

BENEFITS

Strength and Protection

Bounce, Shine, Manageability

Repair and Protect Color

Neutralize Yellow & Warm Tones

Moisturize, Soften, Shine

Hydration, Shine, Lightweight

Brighten, Nourish, Strengthen

KEY INGREDIENTS

Moringa Seed Oil, Arginine

Collagen, Buriti Fruit Oil

Keratin, African Manketti Oil

Green Tea Extract, Arginine

Sea Kelp, Jojoba Oil

Sea Kelp, Coconut Water

Monoi & Tamanu Oil, Arginine

FRAGRANCE

Apple, Tuberose, Sandalwood

Cucumber, Gardenia, Warm Musk

Pear, Apple, Cedarwood, Amber

Citrus, Orange Flower, Musk

Orange, Hyacinth, Vanilla

Lemon, Green Apple, Coconut

Nectarine, Jasmine, Vanilla

Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Product Dimensions ‏ : ‎ 3 x 3 x 10 inches; 2.06 Pounds
Item model number ‏ : ‎ J16267
UPC ‏ : ‎ 074469513876
Manufacturer ‏ : ‎ Joico
ASIN ‏ : ‎ B0871KTLB2
Best Sellers Rank: #9,050 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #239 in Hair Shampoo
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